Download the Report
To download the full report, please submit the form below
What you’ll learn — In-Store Retail Media Report 2025
-
How big the opportunity is: digital ad spend for in-store media is expected to more than double over the next four years, turning physical stores into a meaningful revenue stream.
-
Why in-store media is now essential to omnichannel strategy — and how the lines between digital and physical retail are blurring.
-
Concrete use cases and real-world implementations that show how retailers can monetize their physical footprint.
-
What brands and retailers say about measurement, media planning and technology adoption — including the priorities and trade-offs that influence success.
-
How in-store analytics, audience targeting and content automation are being used to elevate the shopper experience and make campaigns more relevant and effective.
-
Why closed-loop attribution matters — and practical ways to link in-store exposure back to sales so you can prove ROI and attract investment.
-
The operational and technical hurdles to scale — from infrastructure and measurement challenges to managing complexity across online, mobile, in-store and streaming channels.
-
Actionable best practices and common pitfalls — expert guidance designed to help retailers move faster while avoiding costly mistakes.