Doors open and breakfast

Welcome and Keynote

Chris Riegel

TBA

Raising RMNs In Store

Retailers across categories share how they are bringing retail media into their physical stores. How do they outline the value drivers of their RMNs as well as the new and emerging opportunities of in-store activation? How do they think about customer experience, creative execution and measurement to create a holistic picture of retail media performance?

Agencies Helping to Raise the Bar In-Store

As retail media networks grow, how are agencies evolving to better serve their clients looking to activate across the various RMN touchpoints? How do brands and agencies view the opportunities of in-store retail media and what role is in-store playing as part of a full-funnel campaign?

TV and Retail Media Networks: Tesco and ITV Delivering Precision Marketing at Scale

Brands Bringing Retail Media to In-Store

While in-store media reaches a large group of shoppers at the crucial point of purchase, it's not a traditional mass media. In this candid discussion, representatives from the world's leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.

More Than Just Retail - Expanding to On-Premises Media Networks

Whether you call it retail media or commerce media, the ability to monestise premises to unlock new revenues is a tempting prospect for businesses of many types. Just how does a non-retailer activate a retail media network?

Loyalty: Deepening Devotion and Data

Loyalty and membership programmes have never been more valuable or competitive as brands and retailers use crucial first party data to build out audience segments and demonstrate the success of retail media campaigns. This panel featuring retailers and data specialists explores the evolution of loyalty over the last year, how programmes are carving distinct identities and what the developments within loyalty will mean for customer experience, retail media and business growth.

In-Store Retail Media Measurement: Raising Standards and Capabilities for all?

Reliable measurement and attribution of in-store retail media has been a focus across retailers, agencies, trade bodies and advertisers. How has the work of organisations, such as IAB Europe and IAB US in creating a universal understanding around definitions and metrics impacted how in-store retail media is bought, sold and measured? How will these standards likely impact future activations and how will in-store capabilities impact overall RMN activity?

RMNs Raising the Creative Bar

How important a role will creative play as in-store retail media comes to prominence and how will data, technology and the specificities of retail media channels impact the creation and delivery of that creative?

In-store Retail Media or DOOH?

When is it in-store retail media and when is it DOOH? What are the differences between the two channels and are these differences recognised in the way each is being bought and sold? This panel will explore how suppliers define their offer in the marketplace and how agencies work with both DOOH and in-store retail media networks to achieve results.

TBA

Drinks reception to follow