Welcome and Keynote

Chris Riegel - CEO and Founder, STRATACACHE

Retail Media: Trends and Opportunities

Craig Macdonald - Partner, McKinsey & Company

Raising RMNs In Store

Retailers across categories share how they are bringing retail media into their physical stores. How do they outline the value drivers of their RMNs as well as the new and emerging opportunities of in-store activation? How do they think about customer experience, creative execution and measurement to create a holistic picture of retail media performance?

Kieran Howells - Retail Gazette
Patricia Grundmann - Vice President - Media & Retail Media, OBI First Media Group
Georgia Riley - Retail Media In Store Strategy & Development Manager, Pan-Partnership

Agencies Helping to Raise the Bar

As retail media networks grow, how are agencies evolving to better serve their clients looking to activate across the various RMN touchpoints to create true omnichannel campaigns? How do brands and agencies view the opportunities of in-store retail media and how it works with inventory available online as part of a full-funnel campaign?

James Chandler - Chief Strategy Officer, IAB UK
Amo Aujla-Tse - Retail Media Strategy Lead, Publicis Media.
Uche Ofili - Head of Agency, SMG
Jill Orr - Managing Director, Enterprise EMEA, Criteo

CTV and Retail Media Networks: Tesco and ITV Delivering Precision Marketing at Scale

Stacy Gratz- Sales and Marketing Director, Tesco Media and Insights Platform
Jay Rajdev - Controller of Advanced Advertising, ITV

Brands Bringing Retail Media to In-Store

While in-store media reaches a large group of shoppers at the crucial point of purchase, it's not a traditional mass media. In this candid discussion, representatives from the world's leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.

Simon Miles - Founder, Lighthouse Advisory
Russell Lincoln - Global Ecommerce and Marketing Director, Danone
Katie Moreton - Shopper Marketing Lead, Unilever
Craig Woolley - UK Marketing Activation and Sponsorships Director, Heineken UK

More Than Just Retail - Expanding to On-Premises Media Networks

Whether you call it retail media or commerce media, the ability to monetise premises to unlock new revenues is a tempting prospect for businesses of many types. Just how does a non-retailer activate a retail media network?

Daniel Torres Dwyer - The FMCG Guys
Jessica Cooke - Director of Media and Loyalty, Stonegate Group
Maurice Ridder - Head of Retail Media, Basic-Fit

In-Store Retail Media Measurement: Raising Standards and Capabilities for All?

Reliable measurement and attribution of in-store retail media has been a focus across retailers, agencies, trade bodies and advertisers. How has the work of organisations, such as IAB Europe and IAB US in creating a universal understanding around definitions and metrics impacted how in-store retail media is bought, sold and measured? How will these standards likely impact future activations and how will in-store capabilities impact overall RMN activity?

Alison Dunham - Sales Director, In-Store Retail Media UK, PRN
Daniel Knapp - Chief Economist, IAB Europe
Paul Lynch - Head of Experience & Commerce UK&I, Merkle
Sam Massink - Senior Partnership Marketing Manager, Smart Energy
Adam Smith - Product and Proposition Director, GIG Retail

Loyalty: Deepening Devotion and Data

Loyalty and membership programmes have never been more valuable or competitive as brands and retailers use crucial first party data to build out audience segments and demonstrate the success of retail media campaigns. This panel featuring retailers and data specialists explores the evolution of loyalty over the last year, how programmes are carving distinct identities and what the developments within loyalty will mean for customer experience, retail media and business growth.

Ben Reynolds - Vice President Of Business Development, Walkbase
Mrinalini Chowdhary - Director, Strategy & Insights EMEA, Epsilon
Paul Smith - Senior Innovation Director, SMG

RMNs Raising the Creative Bar

How important a role will creative play as in-store retail media comes to prominence and how will data, technology and the specificities of retail media channels impact the creation and delivery of that creative?

Alex Reeves - Managing Editor, EMEA, Little Black Book
Yael Kochman - Chief Business Officer, myAthena
Rachel Roberts - Managing Director, ZEAL
Ash White - Managing Partner, Dentsu

In-store Retail Media or DOOH?

When is it in-store retail media and when is it DOOH? What are the differences between the two channels and are these differences recognised in the way each is being bought and sold? This panel will explore how suppliers define their offer in the marketplace and how agencies work with both DOOH and in-store retail media networks to achieve results.

Katrina Smart - VP Digital Commerce, Europe, Mars United Commerce
Yara El Saadani - EMEA Commerce Strategy Director, GroupM
Colin Horan - Strategic Partner, FMCG, Clear Channel
Chris Riegel - CEO and Founder, STRATACACHE

What’s in Store for Iceland

Adam Smith shares what iconic UK grocer Iceland has planned when it comes to their retail media offering. Discussing the expectations of their shoppers and suppliers as well as the ways in which retail media will operate in store, Adam will explore the considerations and measures of success as they embark on their retail media journey.

Bryan Roberts - Retail Futures Senior Partner, IGD
Adam Smith - Head of Retail Media, Iceland Foods

Takeaways