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When:

Monday, 31st March 9am-5pm followed by drinks reception

Where:

The Banking Hall, 14 Cornhill, City of London, EC3V 3NR

Tickets
Available Now

Registration is now open for the fifth edition of What’s in Store for Retail Media Networks which returns to London on 31st March 2025.

Dedicated to the opportunities , challenges and transformative potential of in-store retail media, What’s in Store for Retail Media Networks brings stores, brands, agencies, technologists, data experts and more together to share their experience of leveraging in-store audiences (which are 84% larger than those on digital) to boost results.

Last year, we welcomed over 200 attendees to London to explore the understanding, scope, challenges, and opportunities of in-store retail media. 2024 has seen in-store retail media networks flourish while also coming under greater scrutiny. What’s in Store for Retail Media Networks will explore the developments of the last year and the likely trajectories of those retailers, brands, and agencies who prioritize the opportunities to be found in-store.

With an overarching theme of ‘Raising the Bar,’ the 2025 What’s in Store for Retail Media Networks, talking place at The Banking Hall in central London will feature topics including:

Technology advancements to deepen in-store interactions

Loyalty-led in-store strategies

Connected Television creating new channels for conversion

What makes in-store retail media measurement meaningful

Bringing the capabilities of online into the store

Featured Speakers (more to be announced soon)

Patricia Grundmann

Vice President - Media & Retail Media, OBI First Media Group

Jay Rajdev

Controller of Advanced Advertising, ITV

Jessica Cooke

Director of Media and Loyalty - Stonegate Group

Simon Miles

Founder - Lighthouse Advisory

Alison Dunham

Sales Director - In-store Retail Media UK, PRN

Chris Riegel

CEO and Founder, STRATACACHE

Ben Reynolds

Vice President Of Business Development, Walkbase

James Chandler

Chief Strategy Officer, IAB UK

Maurice Ridder

Head of Retail Media, Basic-Fit

Bryan Roberts

Retail Futures Senior Partner, IGD

Amo Aujla-Tse

Retail Media Strategy Lead, Publicis Media

Katie Moreton

Shopper Marketing Lead, Unilever

Craig Woolley

UK Marketing Activation and Sponsorships Director, Heineken UK

Georgia Riley

Retail Media In Store Strategy & Development Manager, Pan-Partnership. John Lewis Partnership

Alex Reeves

Managing Editor, EMEA, Little Black Book

Yael Kochman

Chief Business Officer, myAthena

Russell Lincoln

Global Ecommerce and Marketing Director, Danone

Katrina Smart

VP Digital Commerce, Europe, Mars United Commerce

Uche Ofili

Head of Agency, SMG

Kieran Howells

Retail Gazette

Daniel Torres Dwyer

The FMCG Guys

Adam Smith

Product and Proposition Director, GIG Retail

Adam Smith

Head of Retail Media, Iceland Foods

Rachel Roberts

Managing Director, ZEAL

Yara El Saadani

EMEA Commerce Strategy Director, GroupM

Craig Macdonald

Partner, McKinsey & Company

Jessica Cowling

Partnership Director, Boots Media Group

Paul Lynch

Head of Experience & Commerce UK&I, Merkle

Daniel Knapp

Chief Economist, IAB Europe

Ash White

Managing Partner, Dentsu

Sam Massink

Senior Partnership Marketing Manager, Smart Energy

Colin Horan

Strategic Partner, FMCG Clear Channel

Jill Orr

Managing Director, Enterprise EMEA, Criteo

Mrinalini Chowdhary

Director, Strategy & Insights EMEA, Epsilon

Stacy Gratz

Sales and Marketing Director, Tesco Media and Insights Platform

FULL AGENDA

8:00am - 8:55am

Doors Open and Breakfast

8:55am - 9:10am

Welcome and Keynote

Chris Riegel - CEO and Founder, STRATACACHE

9:10am - 9:30am

Retail Media: Trends and Opportunities

Craig Macdonald - Partner, McKinsey & Company

9:30am - 10:05am

Raising RMNs In Store

Retailers across categories share how they are bringing retail media into their physical stores. How do they outline the value drivers of their RMNs as well as the new and emerging opportunities of in-store activation? How do they think about customer experience, creative execution and measurement to create a holistic picture of retail media performance?

Kieran Howells - Retail Gazette
Patricia Grundmann - Vice President - Media & Retail Media, OBI First Media Group
Georgia Riley - Retail Media In Store Strategy & Development Manager, Pan-Partnership

10:05am - 10:45am

Agencies Helping to Raise the Bar

As retail media networks grow, how are agencies evolving to better serve their clients looking to activate across the various RMN touchpoints to create true omnichannel campaigns? How do brands and agencies view the opportunities of in-store retail media and how it works with inventory available online as part of a full-funnel campaign?

James Chandler - Chief Strategy Officer, IAB UK
Amo Aujla-Tse - Retail Media Strategy Lead, Publicis Media.
Uche Ofili - Head of Agency, SMG
Jill Orr - Managing Director, Enterprise EMEA, Criteo

10:45am - 11:05am

Refreshments and Networking Break

11:05am - 11:40am

CTV and Retail Media Networks: Tesco and ITV Delivering Precision Marketing at Scale

Stacy Gratz- Sales and Marketing Director, Tesco Media and Insights Platform
Jay Rajdev - Controller of Advanced Advertising, ITV

11:40am - 12:20pm

Brands Bringing Retail Media to In-Store

While in-store media reaches a large group of shoppers at the crucial point of purchase, it's not a traditional mass media. In this candid discussion, representatives from the world's leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.

Simon Miles - Founder, Lighthouse Advisory
Russell Lincoln - Global Ecommerce and Marketing Director, Danone
Katie Moreton - Shopper Marketing Lead, Unilever
Craig Woolley - UK Marketing Activation and Sponsorships Director, Heineken UK

12:20pm - 12:50pm

More Than Just Retail - Expanding to On-Premises Media Networks

Whether you call it retail media or commerce media, the ability to monetise premises to unlock new revenues is a tempting prospect for businesses of many types. Just how does a non-retailer activate a retail media network?

Daniel Torres Dwyer - The FMCG Guys
Jessica Cooke - Director of Media and Loyalty, Stonegate Group
Maurice Ridder - Head of Retail Media, Basic-Fit

12:50pm - 2:00pm

Lunch and Networking

2:00pm - 2:40pm

In-Store Retail Media Measurement: Raising Standards and Capabilities for All?

Reliable measurement and attribution of in-store retail media has been a focus across retailers, agencies, trade bodies and advertisers. How has the work of organisations, such as IAB Europe and IAB US in creating a universal understanding around definitions and metrics impacted how in-store retail media is bought, sold and measured? How will these standards likely impact future activations and how will in-store capabilities impact overall RMN activity?

Alison Dunham - Sales Director, In-Store Retail Media UK, PRN
Daniel Knapp - Chief Economist, IAB Europe
Paul Lynch - Head of Experience & Commerce UK&I, Merkle
Sam Massink - Senior Partnership Marketing Manager, Smart Energy
Adam Smith - Product and Proposition Director, GIG Retail

2:40pm - 3:05pm

Loyalty: Deepening Devotion and Data

Loyalty and membership programmes have never been more valuable or competitive as brands and retailers use crucial first party data to build out audience segments and demonstrate the success of retail media campaigns. This panel featuring retailers and data specialists explores the evolution of loyalty over the last year, how programmes are carving distinct identities and what the developments within loyalty will mean for customer experience, retail media and business growth.

Ben Reynolds - Vice President Of Business Development, Walkbase
Jessica Cowling - Partnership Director, Boots Media Group
Mrinalini Chowdhary - Director, Strategy & Insights EMEA, Epsilon

3:05pm - 3:40pm

RMNs Raising the Creative Bar

How important a role will creative play as in-store retail media comes to prominence and how will data, technology and the specificities of retail media channels impact the creation and delivery of that creative?

Alex Reeves - Managing Editor, EMEA, Little Black Book
Yael Kochman - Chief Business Officer, myAthena
Rachel Roberts - Managing Director, ZEAL
Ash White - Managing Partner, Dentsu

3:40pm - 3:55pm

Refreshments and Networking Break

3:55pm - 4:25pm

In-store Retail Media or DOOH?

When is it in-store retail media and when is it DOOH? What are the differences between the two channels and are these differences recognised in the way each is being bought and sold? This panel will explore how suppliers define their offer in the marketplace and how agencies work with both DOOH and in-store retail media networks to achieve results.

Katrina Smart - VP Digital Commerce, Europe, Mars United Commerce
Yara El Saadani - EMEA Commerce Strategy Director, GroupM
Colin Horan - Strategic Partner, FMCG, Clear Channel
Chris Riegel - CEO and Founder, STRATACACHE

4:25pm - 4:40pm

What’s in Store for Iceland

Adam Smith shares what iconic UK grocer Iceland has planned when it comes to their retail media offering. Discussing the expectations of their shoppers and suppliers as well as the ways in which retail media will operate in store, Adam will explore the considerations and measures of success as they embark on their retail media journey.

Bryan Roberts - Retail Futures Senior Partner, IGD
Adam Smith - Head of Retail Media, Iceland Foods

4:40pm - 4:48pm

Takeaways

4:48pm - 4:55pm

Thank you

Drinks reception to follow

Register for Your Ticket Now

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Highlights
From NYC

What’s in Store for Retail Media Networks is proving itself to be an essential international retail-media event. See highlights from the last edition of What’s in Store for Retail Media Networks, held in New York City in partnership with NRF.