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Registration is now open for the fifth edition of What’s in Store for Retail Media Networks which returns to London on 31st March 2025.

Dedicated to the opportunities , challenges and transformative potential of in-store retail media, What’s in Store for Retail Media Networks brings stores, brands, agencies, technologists, data experts and more together to share their experience of leveraging in-store audiences (which are 84% larger than those on digital) to boost results.

Last year, we welcomed over 200 attendees to London to explore the understanding, scope, challenges, and opportunities of in-store retail media. 2024 has seen in-store retail media networks flourish while also coming under greater scrutiny. What’s in Store for Retail Media Networks will explore the developments of the last year and the likely trajectories of those retailers, brands, and agencies who prioritize the opportunities to be found in-store.

With an overarching theme of ‘Raising the Bar,’ the 2025 What’s in Store for Retail Media Networks, talking place at The Banking Hall in central London will feature topics including:

Technology advancements to deepen in-store interactions

Loyalty-led in-store strategies

Connected Television creating new channels for conversion

What makes in-store retail media measurement meaningful

Bringing the capabilities of online into the store

Featured Speakers (more to be announced soon)

Patricia Grundmann

Vice President - Media & Retail Media, OBI First Media Group

Jay Rajdev

Controller of Advanced Advertising, ITV

Jessica Cooke

Director of Media and Loyalty - Stonegate Group

Simon Miles

Founder - Lighthouse Advisory

Alison Dunham

Sales Director - In-store Retail Media UK, PRN

Chris Riegel

CEO and Founder, STRATACACHE

Ben Reynolds

Vice President Of Business Development, Walkbase

James Chandler

Chief Marketing Officer, IAB UK

Maurice Ridder

Head of Retail Media, Basic-Fit

Bryan Roberts

Retail Futures Senior Partner, IGD

Amo Aujla-Tse

Retail Media Strategy Lead, Publicis Media

Melda Hamarat

Global Head of Digital Commerce Strategy, Unilever

Craig Woolley

UK Marketing Activation and Sponsorships Director, Heineken UK

Georgia Riley

Retail Media In Store Strategy & Development Manager, Pan-Partnership. John Lewis Partnership

Alex Reeves

Managing Editor, EMEA, Little Black Book

Yael Kochman

Chief Business Officer, myAthena

Russell Lincoln

Global Ecommerce and Marketing Director, Danone

Katrina Smart

VP Digital Commerce, Europe, Mars United Commerce

Uche Ofili

Head of Agency, SMG

Kieran Howells

Retail Gazette

Daniel Torres Dwyer

The FMCG Guys

Adam Smith

Product and Proposition Director, GIG Retail

Rachel Roberts

Managing Director, ZEAL

Yara El Saadani

EMEA Commerce Strategy Director, GroupM

Craig Macdonald

Partner, McKinsey & Company

Jessica Cowling

Partnership Director, Boots Media Group

Paul Lynch

Head of Experience & Commerce UK&I, Merkle

FULL AGENDA

8:00 - 8:55

Doors open and breakfast

8:55 - 9:10

Welcome and Keynote

Chris Riegel

9:10 - 9:30

TBA

9:30 - 10:05

Raising RMNs In Store

Retailers across categories share how they are bringing retail media into their physical stores. How do they outline the value drivers of their RMNs as well as the new and emerging opportunities of in-store activation? How do they think about customer experience, creative execution and measurement to create a holistic picture of retail media performance?

10:05 - 10:45

Agencies Helping to Raise the Bar In-Store

As retail media networks grow, how are agencies evolving to better serve their clients looking to activate across the various RMN touchpoints? How do brands and agencies view the opportunities of in-store retail media and what role is in-store playing as part of a full-funnel campaign?

11:05 - 11:40

TV and Retail Media Networks: Tesco and ITV Delivering Precision Marketing at Scale

11:40- 12:20

Brands Bringing Retail Media to In-Store

While in-store media reaches a large group of shoppers at the crucial point of purchase, it's not a traditional mass media. In this candid discussion, representatives from the world's leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.

12:20 - 12:50

More Than Just Retail - Expanding to On-Premises Media Networks

Whether you call it retail media or commerce media, the ability to monestise premises to unlock new revenues is a tempting prospect for businesses of many types. Just how does a non-retailer activate a retail media network?

2:00 - 2:35

Loyalty: Deepening Devotion and Data

Loyalty and membership programmes have never been more valuable or competitive as brands and retailers use crucial first party data to build out audience segments and demonstrate the success of retail media campaigns. This panel featuring retailers and data specialists explores the evolution of loyalty over the last year, how programmes are carving distinct identities and what the developments within loyalty will mean for customer experience, retail media and business growth.

2:35 - 3:05

In-Store Retail Media Measurement: Raising Standards and Capabilities for all?

Reliable measurement and attribution of in-store retail media has been a focus across retailers, agencies, trade bodies and advertisers. How has the work of organisations, such as IAB Europe and IAB US in creating a universal understanding around definitions and metrics impacted how in-store retail media is bought, sold and measured? How will these standards likely impact future activations and how will in-store capabilities impact overall RMN activity?

3:05 - 3:35

RMNs Raising the Creative Bar

How important a role will creative play as in-store retail media comes to prominence and how will data, technology and the specificities of retail media channels impact the creation and delivery of that creative?

3:55 - 4:25

In-store Retail Media or DOOH?

When is it in-store retail media and when is it DOOH? What are the differences between the two channels and are these differences recognised in the way each is being bought and sold? This panel will explore how suppliers define their offer in the marketplace and how agencies work with both DOOH and in-store retail media networks to achieve results.

4:25- 4:55

TBA

Drinks reception to follow

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Highlights
From NYC

What’s in Store for Retail Media Networks is proving itself to be an essential international retail-media event. See highlights from the last edition of What’s in Store for Retail Media Networks, held in New York City in partnership with NRF.